Search & Shopping adsHow do I give an agency access to Google Ads?
Send your agency your 10-digit Customer ID from the top right of Google Ads. They send a link request from their manager account and you accept it. You stay the owner and can unlink them any time in Settings.
Two situations, one page. If you don't have your Google Ads account yet, create it first and it stays yours. If you already have it, jump straight to inviting your agency. Pick your situation below.
One heads-up before you start: Google really wants to rush you into building a campaign during signup. Don't. There's a skip link, and the steps below point at it.
Start a new Google Ads account
↗ ads.google.comSign in with the Google account you want to own the ads (your business one, not a personal Gmail if you can help it).Skip the campaign wizard
When Google pushes you to “create your first campaign”, look for the small Skip campaign creation / expert setup link and click that instead. This keeps the account clean for whoever builds your campaigns.Add billing
In the left-hand menu, click Billing → Payment methods and add your card. (This is your own private billing page, no screenshot needed.) Your card, so you keep full spend control.Find your 10-digit Customer ID
Top-right corner, looks like 123-456-7890. Send that number to the agency or person you're giving access to. It's all they need for the next part, and it's safe to share.
Click to enlarge
Easiest flow: you send your 10-digit Customer ID (top-right in Google Ads) to the agency or person you're giving access to, they send a link request from their manager account, you accept it. You're just approving, nothing to configure.
Send them your Customer ID
↗ ads.google.comIt's in the top-right corner of Google Ads, format 123-456-7890. Send it to them by email or message, then wait for their link request. When it arrives, accept it the same day if you can, because Google Ads link requests can expire.
Click to enlargeOpen Access and security
In Google Ads: Admin (or the tools icon) → Access and security.
Click to enlargeGo to the “Managers” tab
You'll see a pending request from their manager account.
Click to enlargeClick “Accept”
That's it. They can now manage campaigns; billing and ownership stay 100% with you. If Google asks you to confirm with a passkey or your phone, follow its prompt: that's Google checking it's you.Click to enlargeDone
To remove them later: same screen → Managers → end the link.
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