TikTok advertisingHow do I give an agency access to TikTok Ads?
Add your agency as a partner in your TikTok Business Center, then share the ad account with them. It takes about two minutes.
Two situations, one page. If you don't have your TikTok Ads account yet, create it first and it stays yours. If you already have it, jump straight to inviting your agency. Pick your situation below.
You keep ownership. Your TikTok Business Center and ad account stay in your name. The agency or person you add joins as a partner, and you can remove their access whenever you like.
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TikTok ads live in a “Business Center” (their version of Meta's Business Manager). Free, ten minutes, no TikTok videos required.
Create a Business Center account
↗ business.tiktok.comSign up with your business email (if you use TikTok personally, you can log in with that, and the ads side stays separate). Pick I'm an advertiser, set your business name, region, time zone and currency (time zone and currency lock once set, so use your local ones), tick the terms box and hit Confirm.
Click to enlargeCreate an ad account
From your new Business Center home: Create ad account under TikTok Ads Manager. Name it after your business.
Click to enlargeAdd billing
From your new ad-account dashboard, open the top-right menu and choose Payments, then add your card. (Your billing page is private to you, so there's nothing to screenshot here.) The account can't spend until this is set.
Two minutes: add the agency or person you're giving access to as a partner in your Business Center, then share the ad account with them.
Open Business Center
↗ business.tiktok.comLog in and pick your Business Center account if it asks.
Click to enlargeGo to “Partners”
Left menu, under Management: click Partners, then + Add partner.
Click to enlargePaste their Business Center ID
Copy the ID below and paste it in.You'll paste in your agency's Business Center ID here. Your agency gives you this to copy.
Click to enlargeShare your advertiser account
Choose Advertiser account as the asset, tick your ad account, and set the role to Ad account operator. Confirm. Do this the same day if you can, as some invites expire quickly.Done, tell them it's sent
They accept on their side. You can see (and remove) them any time under Partners.
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