Two situations, one page. If you don't have your Google Analytics account yet, create it first and it stays yours. If you already have it, jump straight to inviting your agency. Pick your situation below.
You keep ownership. You stay Administrator of your Analytics account. We're added as users underneath you.
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✓ All done
Google Analytics (GA4) tells us what happens after the click. Free, and one account covers your whole site.
Start measuring
↗ analytics.google.comSign in with the same Google account that owns (or will own) your Google Ads, then click Start measuring.
Click to enlargeName the account and property
Account = your business name. Property = your website name. Set your local time zone and currency, then create the property. That's everything we need from you. Invite us next and we'll set up the data stream and tracking tag for you.
Click to enlarge
You add our emails as users at account level. Takes a minute.
Open “Account access management”
In the Account column (the left one, which covers everything).
Click to enlargeClick “+” → “Add users”
Top-right blue plus button.
Click to enlargeAdd these emails with the Editor role
Paste each address, choose Editor, keep “Notify by email” ticked, click Add.
Click to enlargeDone
Remove or change anyone later from the same screen.
Click to enlarge
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