Two situations, one page. If you don't have your Google Tag Manager account yet, create it first and it stays yours. If you already have it, jump straight to inviting your agency. Pick your situation below.
You keep ownership. Your container, your account. We get publish rights so we can fix tracking without bothering you for every tweak.
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Tag Manager is the toolbox that holds all the tracking pixels (Meta, TikTok, Google) in one place, so nobody has to edit your website code every time.
Create an account
↗ tagmanager.google.comSign in with your business Google account and click Create Account.
Click to enlargeName account + container
Account = business name. Container = your website address. Target platform: Web, then create it. When GTM shows the code snippet, just close it. Invite us and we'll handle installing it for you.
Click to enlarge
Add our emails at account level with publish rights.
Open “User Management”
Click the ⋮ (three dots) at the right of your account row, then User Management.
Click to enlargeClick “+” → “Add users”
Click to enlargeAdd these emails
Account permission: Admin. Container permission: Publish. Then Invite.
Click to enlargeDone
We'll accept the email invitation on our side.
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